Blar i BI Open på forfatter "Kirchhoff, Mattias Remme"
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Purchase intention of access-based consumption services : An empirical study on motivational drivers, and brand equity’s moderating role
Nor, Håkon Sund; Kirchhoff, Mattias Remme (Master thesis, 2017)With the rise of the sharing economy, a number of terms have spurred to describe the services offered from firms such as Airbnb, HomeExchange and Couchsurfing. Access-based consumption describes these services, ...